To fight poverty, governments have tried giving food, and running aid programs.

Nothing worked.

Today, the world sees shocking numbers of people in poverty.

u7114744992_silhouette_of_a_corporate_man_clutching_his_head__daed9bd7-a27c-4bee-86a2-f2d587dd621c_2.png

But what if we just gave the poor money?

This is called a Direct Cash Transfer:

Unconditional Cash Transfer:
Money given freely, no conditions to meet—no strings attached.
Conditional Cash Transfer:
Money given if certain rules are followed.

Why Does It Work?

1. It’s Faster, Cheaper, & Smarter Than Traditional Aid

No warehouses for storage. No pricey shipments. No wasted food sitting in fridges.

Most cash-transfer programs deliver 90%+ of funds directly to people—way higher than traditional aid.

Plus, less corruption: No middleman means no one taking a shady cut.

2. It’s Never Been Easier to Send Money

Mobile banking lets people receive cash instantly, even in remote areas.

Some programs have even built cell towers to connect communities!

With financial access, people can save, invest, and plan ahead.

u7114744992_Two_mobiles_placed_in_two_halves_of_the_canvas_-_ca_aa94c0a6-f1e4-4c70-9c45-5bbc3b004ecd.png

What Happens When You Hand People Cash?

People Buy What They Actually Need

Not what charities think they need—what they really need.

Food, shelter, school fees, a motorbike to start a business—cash means freedom to choose.

This freedom is called 'agency'—the ability to make a choice!

And no, people don’t just blow it on junk.

Studies show the majority spend responsibly.

2. The Economy Levels Up

A cash boost doesn’t just help one person—it sets off a chain reaction.

Shop owners get more customers. Farmers buy better tools. Local businesses grow.

Every $1,000 given can generate an extra $2,500 for the entire community!

3. It Sparks Long-Term Change

This isn’t just a quick fix—cash helps people invest in their future.

Many start small businesses, buy livestock, or finally afford an education!

u7114744992_silhouettes_on_a_farm_with_development_-_solar_pa_9879f617-3b05-4f81-874b-44ad0f473988_1.png

Does It Actually Work?

Yes!

Studies show direct cash transfers reduce hunger, improve health, and even boost school attendance.

People who get cash are more likely to start businesses, work more, and escape long-term poverty.

Could this be the cheat code to ending extreme poverty?

Fun Fact: In states like Odisha and Uttarakhand, families get money only if their kids attend school — a conditional cash transfer that’s helped boost attendance!